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Adeife Adeoye
Adeife Adeoye

77 Followers

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Competitive Differentiation Strategy: How to win in a hyper-competitive SaaS market

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you. Seth Godin, an American author and former business executive, was right when he said: Surprise and differentiation have far more impact than noise does. I…

SaaS

5 min read

Competitive Differentiation Strategy: How to win in a hyper-competitive SaaS market
Competitive Differentiation Strategy: How to win in a hyper-competitive SaaS market
SaaS

5 min read


Dec 15, 2022

Darkest Month Before Dawn

It’s December Yay! According to Google, December is the time of the winter solstice, making it the darkest month of the year. That explains a lot. I wondered why the cloud hovering over my head was so dark that I could feel it. I started this year with high spirits…

Life Stories

3 min read

Darkest Month Before Dawn
Darkest Month Before Dawn
Life Stories

3 min read


Sep 6, 2022

Honestly, I’m Scared

It’s 1:49am, and I’m still awake trying to write a content I couldn’t get a hang of for the past 1 month — yes one month, yikes. I don’t know what happened, I just couldn’t bring myself to write anything, I’m losing my shit, I’m trying so hard to get…

Healing Journey

2 min read

Healing Journey

2 min read


Published in Get Paid To Write

·Jul 6, 2022

Get a 90% response rate on your applications — beat the ATS!

I created this resource page to help you beat the Applicant Tracking System and land your dream role. Everything you need to know about Applicant Tracking Systems What is an applicant tracking system? Applicant tracking system How does an applicant tracking system software work? ATS: What you need to know Your guide to applicant tracking systems Best applicant tracking…

Writing

3 min read

Get a 90% response rate on your applications — beat the ATS!
Get a 90% response rate on your applications — beat the ATS!
Writing

3 min read


Published in Get Paid To Write

·Apr 18, 2022

You’ve gotten your first writing gig. Now what?

You got your first writing gig! Congratulations, I’m so proud of you. I remember when I first got my writing job. It was on Upwork; I was to write a 1000 words blog post for a children’s school, and I charged $20. I was 16, and I just made $20…

Content Writing Tips

3 min read

You’ve gotten your first writing gig. Now what?
You’ve gotten your first writing gig. Now what?
Content Writing Tips

3 min read


Published in Get Paid To Write

·Apr 18, 2022

Lying on your resume will get you the job!

In February, I decided to transition into working full-time from freelancing. In one of my previous editions, I talked about why you shouldn’t become a freelance content writer. You can check it out here. It took me a month to work on my resume and get my portfolio so I…

Content Writing Tips

2 min read

Lying on your resume will get you the job!
Lying on your resume will get you the job!
Content Writing Tips

2 min read


Mar 29, 2022

Product-led Onboarding in SaaS: Convert and Retain More Customers (Part One)

Product-led growth. If you’re in the SaaS industry, you’ve probably heard the phrase before. As a SaaS content marketing manager, I hear and see it every day. When I first read about “product-led growth” on the Product-led Growth Collective, I was like, “okay, it’s a great idea but do products…

Product Led Growth

6 min read

What is Product-led Onboarding?
What is Product-led Onboarding?
Product Led Growth

6 min read


Published in Get Paid To Write

·Mar 13, 2022

Eight Must-Have Tools For Content Marketing Writers

The way we write content is changing. When I started writing, I had limited tools, so I had to do most things from scratch. Trust me; it wasn’t funny. Creating an editorial calendar on Microsoft Excel was excruciating, not to mention coming up with outlines and topics from scratch, especially…

Writing

4 min read

Eight Must-Have Tools For Content Marketing Writers
Eight Must-Have Tools For Content Marketing Writers
Writing

4 min read


Mar 7, 2022

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses

Customer Churn. The silent killer of SaaS businesses, stifling the success of great products and marketing strategies. “Avoidable customer churn is costing U.S. businesses $136 billion per year” — Callminer. Customer Churn Rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a…

Churn Rate

8 min read

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses
How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses
Churn Rate

8 min read

Adeife Adeoye

Adeife Adeoye

77 Followers

B2B SaaS Content Writer, Content Marketing Manager and Entrepreneur.

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