It’s 1:49am, and I’m still awake trying to write a content I couldn’t get a hang of for the past 1 month — yes one month, yikes. I don’t know what happened, I just couldn’t bring myself to write anything, I’m losing my shit, I’m trying so hard to get…

I created this resource page to help you beat the Applicant Tracking System and land your dream role. Everything you need to know about Applicant Tracking Systems What is an applicant tracking system? Applicant tracking system How does an applicant tracking system software work? ATS: What you need to know Your guide to applicant tracking systems Best applicant tracking…

You got your first writing gig! Congratulations, I’m so proud of you. I remember when I first got my writing job. It was on Upwork; I was to write a 1000 words blog post for a children’s school, and I charged $20. I was 16, and I just made $20…

In February, I decided to transition into working full-time from freelancing. In one of my previous editions, I talked about why you shouldn’t become a freelance content writer. You can check it out here. It took me a month to work on my resume and get my portfolio so I…

Product-led growth. If you’re in the SaaS industry, you’ve probably heard the phrase before. As a SaaS content marketing manager, I hear and see it every day. When I first read about “product-led growth” on the Product-led Growth Collective, I was like, “okay, it’s a great idea but do products…

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you. Seth Godin, an American author and former business executive, was right when he said: Surprise and differentiation have far more impact than noise does. I…

The way we write content is changing. When I started writing, I had limited tools, so I had to do most things from scratch. Trust me; it wasn’t funny. Creating an editorial calendar on Microsoft Excel was excruciating, not to mention coming up with outlines and topics from scratch, especially…

Customer Churn. The silent killer of SaaS businesses, stifling the success of great products and marketing strategies. “Avoidable customer churn is costing U.S. businesses $136 billion per year” — Callminer. Customer Churn Rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a…